Who Are We
Segmento helps businesses unlock the real value of their customer data. Founded in 2025, we turn complex data into actionable insights that fuel growth, engagement, and smarter strategies.
Our Team
Meet Our Executive Director
Executive Director at Segmento
Geetha Reddy K is the Executive Director of Segmento, a data technology startup established in 2025, focused on building innovative and privacy-centric data products. She is also the Founder of Aathidyam Restaurants, a recognised hospitality brand based in Visakhapatnam, showcasing her entrepreneurial drive across industries. Geeta holds a Bachelor of Arts (BA) in Public Administration from Andhra University, providing a strong foundation in governance, administration, and strategic leadership. In addition, she completed a Certification in Desktop Administration in 2000, reflecting her early exposure to technology and systems management. With a strong passion for business and entrepreneurship, she actively contributes to shaping Segmento's vision, values, and long-term growth. Alongside her professional accomplishments, she is also a homemaker, successfully balancing leadership responsibilities with family life through discipline and dedication.
Web & UI Developer
Anuksha Shirgave is a UI & Web Developer at Segmento, focused on building clean, responsive, and user-friendly web interfaces. She specializes in transforming ideas and designs into high-performance websites using modern frontend technologies. With a strong eye for detail and usability, she ensures every interface is visually appealing, intuitive, and aligned with Segmento's data-driven vision. Anuksha excels at creating scalable UI components, improving user experience, and delivering designs that balance aesthetics with functionality, contributing to Segmento's mission of making data intelligence accessible through exceptional web experiences.
DATA AND AI TECHNOLOGIES ENGINEER AT SEGMENTO
Adam Shafi is a Data & AI Technologies Engineer at Segmento, focused on building intelligent, data-driven solutions that solve real-world business problems. He specializes in developing AI-powered systems and machine learning models using modern frameworks and technologies. With a strong focus on precision and innovation, he ensures every solution is scalable, efficient, and aligned with Segmento's privacy-first vision. Shafi excels at working on complex data challenges, creating intelligent automation, and delivering products that transform how enterprises handle sensitive information, driving Segmento's commitment to privacy-centric AI innovation.
Our Mission
- −Build scalable data technology that turns raw data into actionable insights
- −Help businesses understand customers and make smarter decisions
- −Enable growth through reliable, high-quality data
Our Vision
- −Make data intelligence simple, accessible, and trustworthy for every business
- −Enable smarter decisions through actionable customer insights
- −Support long-term growth with scalable data technology